Marshall Ryan Bower
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Barbie

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RESHAPE THE CONVERSATION

At an intimate dinner and forum—among female titans of film, fashion, finance, and beyond—Barbie took her boldest step yet; Diversifying her brand to inspire a new generation of trailblazers.

 
 
 
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Guests received a custom set of 4 new dolls and limited-edition photo prints. The event captured 5.6 billion media impressions globally, and landed Barbie on the cover of Time magazine.

 
 
 
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PHOTOGRAPHY: Zoë Ghertner